Tuesday, August 19, 2008

Interview with Paul Farley

iPhone 3G Game News, Games for Mac from Apple

Originally we pitched it internally as a standard J2ME/BREW mobile game over a year ago. At the time we put it on the back burner because we didn’t feel we could do it justice on the platform and doubted how appealing the concept would be to potential publishers or phone operators. It’s very difficult to launch games on mobile right now without a large brand or license attached, so we agreed to return to the idea once either the market shifted or the technology improved. The addresses both of those issues with the technical performance of the device and the open nature of publishing direct to the appStore. This allows Tag to take an original game to customers direct and gives them, not the phone operators, the opportunity to make it a hit if they like it.

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