Making sites look "Web 2.0"

Want to make your web site look all "Web 2.0"? Check out this Web 2.0 how-to design style guide.

Normally, I'd say trying to make your site "look Web 2.0" is vapid, since what people generally mean when they say "Web 2.0" is that it is service-rich. But I have to say, this article impressed me, mainly because the number one suggestion is "Simplicity". Of all the things that characterize the latest design trends in the web industry, the best thing is the realization that a simpler web site is a more powerful web site.

Sure, the article also talks about starbursts, reflections, and cute icons, too, but the site has a lot of good web design advice.